Value Proposition Design

This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Value Proposition Design

Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

More Books:

Value Proposition Design
Language: en
Pages: 320
Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2015-01-26 - Publisher: John Wiley & Sons

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will
Value Proposition Design
Language: en
Pages: 262
Authors: Felicia Theis
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher:

Books about Value Proposition Design
The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases
Language: en
Pages: 216
Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2016-12-05 - Publisher: John Wiley & Sons

100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design
The Invincible Company
Language: en
Pages: 400
Authors: Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble
Categories: Business & Economics
Type: BOOK - Published: 2020-04-14 - Publisher: John Wiley & Sons

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in
Testing Business Ideas
Language: en
Pages: 368
Authors: David J. Bland, Alexander Osterwalder
Categories: Business & Economics
Type: BOOK - Published: 2019-11-12 - Publisher: John Wiley & Sons

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing

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