Ironically this sounds a lot like he's trying to convince you to cook, but he's really not. Is this selling the cookbook? The point is that the food in this book is an invitation that speaks for itself.
Michelin-star, but make it edgy. Joshua Weissman thinks you should actually start cooking your own food...you know you want to, and you know it'll taste better. Cook the foods you never thought to make yourself. Bread, cheese, butter, mayonnaise--you can do this. While you're at it, why not give it the Joshua Weissman twist? Afterall, it's hard to buy lacto-fermtented white asparagus with black garlic at the local grocery store. From simple staples to sophisticated curiosities and from farmhouse to deep-fried, you are the master of your own kitchen, and you'll make it all, on your terms. Food has to be built, so start with the basics. Homemade ketchup, fluffy no-fail burger buns, crunchy, briny pickles, impeccably seared beef patties--before you know it, you've assembled a decadent, completely homemade cheeseburger begging for a bite. Juicy photography and detailed instructions guide you through the whole process of making your foods from scratch. Ricotta Pancakes, Grilled Branzino, Banana Fudge Sundaes, and even a Popeyes Chicken Sandwich...you will have the satisfaction of totally homemade. Make your own chili powder. Pulverize your own peanut butter. Culture your own cheese...the list goes on. If you love to host and entertain; if you like a good project; if you crave control of your food; if fast food or the frozen aisle keeps letting your tastebuds down; then Joshua Weissman: An Unapologetic Cookbook is your ideal kitchen companion.