Crossing the Chasm 3rd Edition

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.

Crossing the Chasm  3rd Edition

Crossing the Chasm 3rd Edition

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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Summary of Geoffrey Moore's Crossing the Chasm
Language: en
Pages:
Authors:
Categories: High technology
Type: BOOK - Published: 2018 - Publisher:

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new
Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media
Language: en
Pages: 15
Authors: Milkyway Media
Categories: Study Aids
Type: BOOK - Published: 2018-08-31 - Publisher: Milkyway Media

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new
The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World
Language: en
Pages:
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Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can process, how do we hold on to
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Pages: 221
Authors: Michael D. S. Harris
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Language: en
Pages: 144
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